Storytelling: Why does it Work?

Branded content based on storytelling allows the reinvention of the relationship between a brand and its clients.

 

You already know the story of Sheherazad, who told the king a story to be continued, every single night, to delay her execution. This personality of One Thousands & One Nights, knew that to survive, she had to tell stories. Stories that ignited in him emotions, laughter, admiration, reflection,  the satisfaction of new knowledge, the pleasure of having heard something beautiful and the desire to know more...

 

Brands today are in the shoes of Sheherazad. Facing their clients' constant rejection of traditional advertising messages; they are instead trying to tell stories related more or less to their activities, to try and create emotions and solid ties to the client base. Indirectly, these strategies contribute to increasing sales of their products and services.

An Emotional Link

Storytelling allows a connection between your brand and your customers...

 

Find out how... 

Media Studio: The Story Factory

Some brands are no longer shy to admit, that constantly producing and diffusing content, they became media outlets!

Our teams offer all their creativity and expertise in narration and production of stories to your business. From conception down to the latest detail of execution of the story or the campaign; our advanced studios and technicians host the whole process.

 

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Omni-Channel Campaigns

Different tools and technologies used in the production of a story, make part of the story and how the audience relates to it. Social Aim hosts and is surrounded by capable creative experts and technicians that can conceptualize and implement our creative projects...

 

More on our technologies...