A Connected University

ULF Metn

ULF Metn University has opened last year with the dedication to deliver a value driven education.  As Social Aim adopted ULF Metn’s branding mission on all digital means and BTL, we planed a full digital strategy generating awareness and traffic.

We not only had to create awareness in the digital society but to define and implement a full digital strategy that led to set a Digital Platform including:

  • University Slogan "We are on the same page"
  • A microsite that support the campaign
  • An advanced and modern Website along with its content in French and English
  • A student oriented blog
  • A social media channels along with management and brand content production
  • An SEO Strategy and implementation
  • An awareness campaign "Ever since I was a kid" along with a media plan that relays on social media and local portals and websites
  • The $98/credits campaign created an active approach during the opening of ULF Metn University. It successfully reached out to our targeted audience and generated an awareness of the university. The campaign was displayed on local medias, Google network and Facebook.
  • Blogs along with stories, displayed on Lebanese media
The Communication

Our digital strategy built a professional identity to ULF Metn online, its website and mobile version created an effective and easy communication channel between users and the university. Using a full concentrated merge of all social platforms we made sure that ULF Metn was to reach out every angle of the targeted audience, we created a loud awareness of the university and the facilities it has to deliver.

Content was distributed via Social Media and Google to inform expose what makes ULF Metn more unique than any other, what ULF Metn has to offer, and why ULF Metn promises success.

Content marketing was distributed on dedicated blog display on local portals like iloubnan.info and Naharnet.

Facebook, Twitter, and Instagram accounts were developed to help reach leads in a more personal and affective level. We generated an image to the university by spreading out its opening and qualifications it holds to pass down.

The Notebook, ULF Metn Blog is a qualitative space constructed to allow students feel prioritized, provide social and educational updates, and enjoy articles by the university. It is also a place that allows communications between professors and students.

Social Aim created a broad and successful E-CRM strategy covering all digital platforms, it was very important that we create a meaningful and easy connection between ULF Metn and its targeting students.

The awareness campaign "Ever since I was a kid" was displayed on social media (Facebook...), Google Network and Lebanese portals and news websites.

The $98/credits campaign created an active approach during the opening of ULF Metn University. It successfully reached out to our targeted audience and generated an awareness of the university. The campaign was displayed on local medias, Google network and Facebook.

E-marketing and SMS carried out the announcement of ULF Metn’s opening and invites people to visit their website.

Results

  • Our strategies amassed a successful number of leads to ULF Metn; we were able to achieve an essential result concerning our goal in the digital world of media.
  • The ULF Metn campaign accomplished a great awareness and increase in enrollment in many different faculties.
  • We were able to highly interact with digital users to introduce our client in a very creative, affective, and positive manner.