Chivas Regal

Chivas Regal, a renowned brand of Scottish whisky, approached us with the task to create their presence on social media and ensuring that their core brand values 'Act as a gentleman' and inviting people to see the world through an individualistic perspective were maintained and highlighted in their online identity.

The Challenge

Proximity Agency developed and implemented a well-constructed digital strategy, original design allowing Chivas Regal Lebanon to launch itself on local social media networks (Facebook, Twitter).

Proximity Agency perfected Chivas Regal’s online presence through:

  • Performing a Social Media Audit & Benchmark
  • Establishing a Social Media strategy for Facebook and Twitter
  • Delivering a Content strategy
  • Restructuring their Facebook Page (Welcome Tab, Chart, Range, Act as a gentleman apps)
  • Training of Community Manager & Offering Ongoing Support
  • Setting up and managing a Media Plan


Chivas Regal succeeded to establish an online social presence with more than 25000 fans on Facebook timeline.