Be Well in Beirut

Beirut is a city of contrasts. We either fall in love with it, or just hate it; and most of the time, both, which is pretty disturbing and could be a source of discomfort.

The GSpa is a part of those health / fitness facilities that are the most known in Beirut, mainly in Achrafieh where a greater number of expats reside, attracted by this Spa with western standards.

In order to position GSpa as a trendsetter in the wellness industry, we launched the blog Be Well in Beirut. Within this realm, you are fully in Beirut, as the name suggests, and you are relaxed and well.

The blog interviewed many professionals of the Gspa, and brought their expertise to the reader, who were being exposed to topics such as health, nutrition, wellness and beauty. This website also featured collaborations with brands in the wellness industry.

The launch of the project, along with the work Sketch had already performed when it comes to logo creation, brand identity and visual support, was accompanied by social media contests destined to increase exposure and engagement.