Absolut Vodka

ABSOLUT VODKA, the most renowned vodka in the world, commissioned Proximity Agency with the task of launching its presence on social networks (Facebook, Twitter and YouTube), targeting the Lebanese market.

The Challenge

Proximity Agency succeeded in merging Absolut’s world with fashion, art and entertainment, thanks to an optimized digital strategy and great designs while maintaining the core identity of Absolut.

WHAT WE DID

  • Launched the new Absolut Mode Edition
  • Incorporated social media best practices on Absolut’s new Facebook Timeline
  • Conducted a Social Media Audit & Benchmark for Absolut
  • Built a Social Media strategy for Facebook, Twitter & LinkedIn
  • Delivered a content strategy
  • Designed and Developed a series of Facebook tabs
    • Welcome tab on landing page inviting users to  “Like” the Page and then thanking them for Liking it
    • Chart tab highlighting rules guidelines of engagement for fans
    • Drink responsibly on the brand’s commitment to making responsible drinking, a value and a lifestyle.
    • Absolut Flavors & Cocktails tab with tips and recipes.
    • Toasting app: engage fans by having them ‘share’ a cocktail with friends.
    • Absolut Events Tab highlighting sponsored events gallery (photo and video galleries)
    • Absolut Contest Tab for fans to share their own Absolut Mode Edition picture in a fashionable context; fan with most votes, wins an iPhone 4S.
  • Implemented Concept, management of Facebook & monitoring of Facebook Contest
  • Trained Community Manager & Offered Ongoing Support

RESULTS

Not only did Proximity Agency succeed in establishing an original presence for Absolut Vodka but also we were able to engage and entertain the Lebanese Community through its optimized Facebook tabs and contest that embodied fashion and glamour, inviting participants to share their own Absolut Mode Edition picture in a fashionable context on the dedicated Facebook page; fan with most votes won an iPhone 4S.

  • 41,460 fans generated in a space of three months
  • Engagement rate:  7% (more than double it’s competitor’s engagement rate)

Absolut Vodka Lebanon, through Proximity Agency’s digital strategy and original implementation (design and development), was able to create a welcoming and friendly first impression for its local community, turn existing customers into brand ambassadors, use social media to make fans potential winners, and build relationships with them.