460 The Multimedia E-Store

To accompany the launch of 460 The Multimedia Store’s new E-Store, the Website was launched in its first phase as an effective tool for building brand awareness. Our approach for creating a successful website for 460 The Multimedia Store is not just about adding innovative features and tools but making it a rewarding experience. The emphasis on usability will be just as important as the design appeal.

"What Should I Do With This" Campaign

Challenges

  • Launching a suitable campaign to promote the new brand store identity, we had to set a strategy that attracts and builds traffic to 460 The Multimedia E-Store website and generate an e-CRM database
  • Placing the campaign on blogs and sites that will reach out to our targeted audience successfully
  • Productively achieving our targeted participants and generating interaction between the brand and users
  • Building the store first prospects database

Our Approach

  • We launched an Instagram based promotional campaign, focused on a microsite that allows users to post their photos to the site by using a dedicated hachtag. The users with the most likes on the photo they’ve posted to the blog blog.460Estore.com, were awarded with different prizes worth up to $5,000.
  • We structured a competitive campaign driving people to participate in return for prizes.
  • Visuals that link to the campaign landing page were released through Google ads, Facebook ads, online portals, and social media posts.

Results already seen as a result of the campaign include:

  • Increases in both likes and user activity on 460 The Multimedia Store Facebook page
  • A stronger online presence of 460 The Multimedia Store as a whole allowing more information to be readily available online
  • Professional and appealing pages through high quality posts
  • An E-CRM database generated with more than 4000 subscribers (potential clients)

An e-Store that appears more personal to potential and current clientele. This campaign was followed by a second campaign after the E-Store launching. It consisted to provide an e-coupon (with 5% off on E-store purchases) for users who deposit old materials at 460 The Multimedia Store recyclable bin.